Burberry - Brand Experts react to the Rebranding (de-branding)

Описание к видео Burberry - Brand Experts react to the Rebranding (de-branding)

The last couple of years has seen the de-branding of many brands. Burberry has recently revealed its approach to de-de brand again. With a revisit to the past in a world of simplified logos we discuss if this was the right approach for such an iconic brand.

www.hyperfocus.cc

(00:00) Intro
(00:50) Background
(03:20) Devolution
(05:28) What Happened
(06:44) New logo
(08:54) Campaign
(10:44) The industry
(11:40) Conclusion
(13:42) Outro

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