Скачать или смотреть Developer Marketing: reach and engage the new technical buyer at scale

How do you create a GTM strategy that will reach one of the world’s hardest targets — the developer? 

Erik Frieberg, CMO at Solo.io, and his team are successfully gaining developers’ attention with the launch of Solo Academy. Helping thousands skill up on advanced application networking topics. The results speak for themselves. 

Solo Academy’s instructor-led and on-demand courses are developer-approved, with 8000+ learners (leads) and an NPS score of 75. 

Here’s the full story on why the Solo.io marketing team focuses on education and community in their developer marketing strategy? What results does this bring in for marketing and sales? How the bottom-up approach helps scale adoption and drives advocacy.

Highlights: 

Solo.io focuses on creating engaging buyer journeys for developers using education
Generated 8,000+ registrations (within 2 months) since the launch of Solo Academy  with an NPS score of 75
Give fully hands-on access to their products to developers, showing exactly how it works
Community-led is not for pipeline and sales. It is for education and brand awareness
Now field engineers can do 80% more work and focus on content by using Instruqt’s automation features for infrastructure setup and maintenance

#techcmotalk #stopsellingstarteducating #developermarketing #productmarketing #demandgen #productledgrowth

Social Handles
Instruqt:   / instruqt  

Speakers’ LinkedIn Profile
Erik Freiberg:   / efrieberg  
Connie Tai:   / connietai  

Tech CMO Talks Series
Tech CMO Talks is hosted by Connie at Instruqt, Virtual IT Labs for Product-led Growth, featuring marketing leaders in the software industry on product marketing, developer marketing, demand generation, and product-led growth.