Everything You Need to Know About Google Ads Measurement for 2024 & Beyond with Ginny Marvin

#GoogleAds #DigitalMarketing #FirstPartyData #EnhancedConversions

Ginny Marvin, Google Ads Liaison, dives deep into the latest trends in Google Ads measurement. Discover why first-party data is crucial in today’s digital marketing landscape and how enhanced conversions can help optimize your campaigns while respecting user privacy.

This session covers essential strategies for building a strong measurement foundation, implementing robust data practices, and staying adaptable to changing technologies and regulations.

** TIMESTAMPS **
0:00 Introduction
2:27 Importance of First Party Data
7:04 Enhanced Conversions Explained
9:07 Technical Aspects and Implementation
13:19 Enhanced Conversions for Leads
16:59 Google Tag and Tag Manager Clarification
20:05 Enhanced Conversions in Google Ads and GA4
23:49 Client Issues and Feedback
24:47 Tagging Infrastructure and Implementation
25:29 Enhanced Conversions and Diagnostics
26:54 User Provided Data and BigQuery Fix
28:00 Best Practices for GA4 Setup
31:05 Conversion Based Customer Lists
31:55 Recent Launches and Privacy
34:39 Q&A and Final Remarks

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