AWS re:Invent 2023 - How adidas revolutionizes digital systems to fuel a thriving business (CPG101)

In this session, learn how adidas harnessed the power of cutting-edge technologies to revolutionize vital aspects of their business. Explore the evolution of product creation, commerce strategies, data analytics, and the backbone of their operations, the ERP system, to gain insights into the process of modernizing a business landscape with real-life examples from one of the world’s most iconic brands.

Learn more about AWS re:Invent at https://go.aws/46iuzGv.

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