You’ve seen Parachute. You’ve used Saffola. But do you know the story of the man who built Marico into a ₹10,000 CRORE empire?
In this episode of The Restless Podcast, we sit down with Harsh Mariwala, the visionary founder of Marico, one of India’s most iconic FMCG giants.
From starting in a small family-run business to taking bold bets that disrupted the entire consumer market, Harsh Mariwala reveals the real playbook behind building brands that last generations.
He shares how Marico cracked some of India’s toughest FMCG categories, how he transitioned from a family business mindset to building a publicly listed powerhouse, and why his relentless focus on consumers not competitors became Marico’s biggest growth driver. Harsh also opens up about leading with purpose, resilience, and a long-term vision, offering rare, first-hand insights that can shape the next generation of entrepreneurs.
If you’re an entrepreneur, dreamer, or founder aiming to build India’s next legacy brand, this is the episode you can’t afford to miss.
What's in Pack :
00:00 – Unilever’s Threat: “Sell or We’ll Crush You”
00:28 – Rejected by MBA Colleges, Joined Family Business
06:39 – Expanded Parachute from Maharashtra to All-India
07:42 – Invented Rat-Proof Plastic Bottles – Gamechanger
14:58 – Converted India from 85% Loose Oil to 70% Packaged
17:00 – Captured 80% Market Share in Bangladesh
26:20 – Built India’s First Health Oil Brand: Saffola
28:41 – Personally Studied Consumer Behaviour in Shops
29:57 – Built Marico into a ₹13,000 Crore FMCG Empire
36:56 – Fail Fast, Fail Smart – Marico’s Growth Mantra
39:00 – Why Healthy Snacks Failed in India – Taste vs. Health
46:28 – Redefining Haircare: Pre & Post-Wash Strategy
48:27 – 80% Success Rate in Business Acquisitions
52:05 – Built a Culture of Continuous Innovation
1:00:16 – How HR Drives Work-Life Balance & Company culture
1:02:03 – 3 Traits of Great Leaders: Culture, Style & Capability
1:08:04 – How Indian Consumers are Evolving – Premiumisation & Fragmentation
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About RESTLESS
There are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.
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About Ayush Shukla
Ayush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.
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