Скачать или смотреть Sitecore CDP: Leveraging Batch Segmentation for Market Targeting & Positioning | personalization

In this video, Sitecore Product Marketer Ahmed Elyamany looks at the theory, best practices, and the business values of market segmentation, and its relationship to market targeting.

Ahmed also explores the most effective types of segmentation, and explains how customer data platforms are crucial to understand customers behaviors and respond with informative, impressive and influential content personalization. In addition, he looks at how to use Sitecore CDP to build, configure, and use batch segments.

CHAPTERS:
00:00 - Introduction
00:58 - Sitecore Composable Architecture
01:24 - Segmentation Definitions
03:15 - Market Targeting and Positioning
05:02 - Market Segmentation criteria
07:06 - Building Sitecore CDP Batch Segments
11:04 - Batch Segmentation Demo
18:17 - Wrap Up

After watching the video, click the link below to learn how a CDP powers personalization.

https://www.sitecore.com/blog/persona...