S3 EP 004: Social Media Masterclass for Health and Social Care Organisations

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This week, Hayley Kiddier, Marketing Executive, sits down with Rebecca Linley, Senior Communications Executive at Radar Healthcare to chat about all thing's social media. In this episode we take a deep dive into the world of social media, exploring the benefits, challenges, and offering best practice for health and social care organisations.

Key insights:

🌐 Accessibility: Nearly 5 billion people use social media, making it vital for organisations to be reachable and visible online. Engaging effectively can significantly improve brand visibility and audience connection.

🥇 Brand Reputation: Social media allows organisations to showcase positive stories and achievements, helping to counteract negative media narratives. This can be instrumental in building trust with clients and their families.

🤝 Networking: Platforms like LinkedIn facilitate connections with industry professionals and potential collaborators, enhancing the organisation’s network and influence in the sector.

⚠️ Digital Footprint Awareness: Posts can have lasting impacts, necessitating careful consideration of what is shared and by who. Organisations should establish guidelines for social media use to safeguard their reputation.

📚 Employee Training: Ensuring employees understand social media protocols minimises risks and enhances brand representation, fostering a culture of responsible online engagement.

📈 Utilising Analytics: Collecting and analysing performance data from social media can guide content strategy, helping organisations to adjust their approach based on what resonates with their audience.

🔄 Adaptability: The dynamic nature of social media requires organisations to stay updated on trends and audience preferences, allowing for timely adjustments in strategy to maintain engagement.

Timestamped highlights:

00:37 - Becca discusses social media’s impact on health & social care

02:10 - Social media as a positive outlet for organisations

05:26 - Risks and concerns of social media use

11:25 - Best practices for social media management

19:49 - Importance of analytics and KPIs

27:00 - Launch of RH Insights newsletter

38:15 - Becca’s personal health tech moment

Connect with Radar Healthcare:

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