Marketing Speaker Adam Alter: How to Run a Marathon in Fewer Than 4 Hours

Описание к видео Marketing Speaker Adam Alter: How to Run a Marathon in Fewer Than 4 Hours

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Goals are an important part of motivating behavior, but they have to be designed to elicit the right response. In this video, Adam Alter explains the way certain arbitrary stimuli, be they marathon times or tiny cartoon characters, can motivate us when we would otherwise stop.

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