EZ LOI Setup - Part 6 (Managing | Operating Leads to Get Deals)

Managing Lead Stages in Your CRM
This guide outlines the process for managing leads within your CRM, from initial upload to final disposition. Each stage of the pipeline corresponds to a specific action or status, ensuring leads are handled efficiently.

New Properties
Overview: After uploading a list of properties from Propstream or Batch, the properties will populate here. This is the starting point for working on new leads.

Call & Process Agent
Action: Move a lead from New Properties to Call & Process Agent when you are ready to engage with the agent to gather more information about the property.

Email LOI Here (Process First - auto)
Automation: Once a lead is moved to this stage, an automated email LOI (Letter of Intent) will be sent based on the property address.

Important: You have 3 minutes to review and ensure the offer details are correct before the email is sent. Do not move the lead here unless you are ready to email the agent with the offer.

Offer Replied (Attention)
Purpose: Leads move to this stage when an agent responds to an offer. It is critical to monitor this stage daily.

Focus: Respond promptly to any positive or negative feedback from agents.

Offer Follow Up 1 (auto)
Automation: This stage automatically sends the first follow-up email 24 hours after the initial LOI if no response is received.

Note: Do not manually interact with this stage.

Offer Follow Up 2 - Discount (auto)
Automation: This second follow-up email is sent automatically 3 days after the first follow-up if no response has been received or if the lead has been marked as rejected without receiving a discount.

Note: Do not manually interact with this stage.

Offer Follow Up 3 (auto)
Automation: The third follow-up email is sent automatically 24 hours after the second follow-up email.

Note: Do not manually interact with this stage.

Booked Meeting
Purpose: Leads appear here if they received a fourth follow-up email, which includes educational content and an invitation to book a Zoom meeting.

Action: Check your calendar for any scheduled Zoom meetings with these leads.

Offer Rejected (auto)
Automation: Leads in this stage will receive the Offer Follow Up 2 - Discount email automatically within 24 hours. If they have already received a discount, the lead will return to the Offer Replied (Attention) stage for further decision-making.

Action: Move leads here if they explicitly reject your offer.

Offers - No Response (Attention)
Purpose: Leads whose agents have not responded to any LOI or follow-up emails will appear here.

Action: It is your responsibility to contact these leads using multiple channels such as calls, emails, voicemails, texts, or Facebook.

Add To Follow Up (auto)
Purpose: Move leads here if they are under contract or the agent indicates no interest in creative deals at this time due to pricing.

Automation: A new task will be added after 2 weeks to re-evaluate the deal.

Lost
Action: Move leads to this stage if the property is no longer listed on the MLS or has been sold.

DNC (Do Not Contact)
Action: If an individual requests not to be contacted, move the lead to this stage.

Trash Leads
Action: Use this stage for leads that do not match your criteria for Low Equity Outreach or were uploaded by mistake.

By following these steps, you can ensure that each lead is processed effectively and that you stay on top of your CRM pipeline. If you encounter any issues or need further assistance, please reach out to our support team.

https://www.biltcrm.com/ezloi