Webinar: Differentiation Strategy for Growth Hackers with Ben Stuart

Описание к видео Webinar: Differentiation Strategy for Growth Hackers with Ben Stuart

We are pleased to welcome the CMO Ben Stuart to cover an essential topic for business growth: How to stand up from the competition!

There are many paths to build brand strength and ultimately marketplace demand. However, most of these pathways take a lot of time and money to build. Brand differentiation is different and can take a myriad of forms. But more importantly it is the first attribute brands gain as they strengthen and the first thing they lose as they weaken. And yet many business owners try to focus on brand awareness or feature functionality instead of the lever that is most in their control … standing out from the competition.

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