Скачать или смотреть How 3 Big Brands Sell the SAME T-Shirt at Different Prices!

Three big fashion brands in India will sell you a simple t-shirt, but each in a different way and at a different price. I’m talking about Zara, H&M, and Uniqlo. Imagine they’re all selling the same product – a classic black t-shirt.

Zara will position it as a hot fashion item, something that models are wearing on the runways of Paris. It will feel like a piece of art, and they’ll call it a limited edition t-shirt. H&M will place it under their “basics” category.

They’ll say that no matter the season, this t-shirt is always available. Come anytime – they offer quality with the brand’s stamp on it. Uniqlo will tell their customers that this t-shirt comes with advanced technology and functionality.

They’ll say, “Our t-shirt features Dry-Ex technology that absorbs sweat and also provides UV protection.” For this technology, Uniqlo charges ₹2,000, H&M sells it for ₹400, and Zara prices it at ₹2,350.

My friend, if you learn how to position a brand and tell a compelling story, competition in the market won’t stand a chance against you.