Скачать или смотреть Jae Tips Had A Sneaker of the Year at ComplexCon—So Why’d He Storm Out in Protest?

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In 2020, a 30-year-old father of two in the Bronx had an idea. While struggling to establish a music career, John Jaequan Cotton, better known as Jae Tips, took inspiration from the streetwear brands he loved and committed fully to a vision for a personal brand focused on apparel and merch.

After building an organic following for his designs, Jae stepped outside of his comfort zone and started knocking on the doors of the people who could help scale his vision. That hustle led to a partnership with an obscure running shoe brand, Saucony, and a series of beloved footwear collaborations that captured the imagination of the sneaker community.

But despite critical and cultural acclaim, the harsh economics of streetwear and the crowded footwear landscape mean that Jae still cannot take success for granted.

And it all started with one idea…

Chapters:
0:00 - Intro
2:15 - Growing Up / Early Influences
4:50 - Dealing with Social Anxiety
6:08 - The Influence of Billionaire Boys Club and BAPE
8:10 - Lessons Learned Working at Footlocker
9:10 - Music Career / Shifting Focus to Merch
13:00 - Opportunities During COVID
15:00 - Creating Hats, Sneakers, and Shirts
17:55 - Keys to Building Community
19:30 - First Sneakers with Saucony
24:17 - Balancing Supply & Demand / Marketing
27:30 - Aftermarket and Resellers
29:00 - Five Year Plan / Managing Growth of the Brand
32:40 - Biggest Challenges as an Entrepreneur
38:20 - Aspirations / What’s Success?
40:30 - Leaving ComplexCon Sneaker of the Year Panel
43:05 - Turning Adversity into Art

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.