7 Google Analytics 4 Mistakes (Almost) Everybody Makes

In this video, we'll explain 7 common Google Analytics 4 mistakes that we see (almost) everyone making.

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Chapters:
00:00 Intro
00:17 Unregistered Custom Parameters
01:15 Not Paying Attention To Geo-Specific Privacy Laws
02:16 Incomplete Filter Set Up
03:00 Leaving Google Signals Off
03:33 Using Google Signals Without Considering Privacy Implications
03:52 Duplicated Events
04:56 Default Data Retention
05:29 Bonus Mistakes!
06:03 Conclusion