Скачать или смотреть How to Know If Your Business Idea Will Succeed | The Entrepreneur Series

What makes a great business idea? In this episode of Afrifama Live: The Entrepreneur Series, Njuguna Hilary breaks down the 5 key elements of a successful business idea — using real-life case studies from the ILO’s Start and Improve Your Business (SIYB) program and lessons from Afrifama’s poultry agribusiness journey in Kenya.

Learn how to identify a real customer need, define your products or services, choose your market, design how you’ll sell, and measure your environmental impact — the same principles that turned Afrifama from a small poultry project into a fast-growing agribusiness brand.

💡 What You’ll Learn:
✅ How to evaluate if your business idea solves a real problem
✅ The five building blocks of a strong business concept
✅ Lessons from Afrifama’s startup experience in Coastal Kenya
✅ How social and environmental impact strengthen business ideas
✅ Real examples from the ILO SIYB training case of Janet & Lilly

🎬 Watch, learn, and grow your entrepreneurial mindset.
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