Скачать или смотреть Why Watch Brands Copy Each Other

Why do modern watches all feel… familiar?

From dive watches to chronographs, heritage reissues to “new” releases that somehow look decades old, the modern watch landscape is stuck in a strange loop. Everything feels polished. Everything feels expensive. And yet everything feels the same.

In this video, I explore why original watch design has slowed to a crawl, why brands keep copying the same silhouettes, and why collectors (often unknowingly) reward familiarity over risk.

This isn’t a rant.
It’s a look at nostalgia, safety, psychology, marketing pressure and our own role in shaping the watch industry we claim to criticise.

If you’ve ever wondered:
• Why so many watches look interchangeable
• Why “heritage” has become a creative crutch
• Why true originality feels rare, but still matters
• And whether we really want innovation… or just reassurance

Then this one’s for you!

Be excellent to each other!

00:00 – Why Everything Looks the Same
01:47– Why Brands Stopped Taking Risks
04:20 – The Submariner Effect
06:22 – The Speedmaster Multiverse
08:13 – The Royal Oak/Nautilus Echo Chamber
09:42 – The Collector's Dilemma
11:30 – The Quiet Truth
14:04 – What The Future Needs