Скачать или смотреть How to Update Your Resume to Set Yourself Apart from the Crowd | Part 3 of 4

This part 3 of a 4 part series on Updating Your Resume. This session covers how You Can Find Details About the Decision Hierarchy in the Actual Job Posting.

Every company is different. In addition, every interviewer has different challenges, wants, and needs. Unfortunately, these challenges, wants, and needs are rarely published alongside the job description. For instance, in my own example, I never publicized my criteria. That is, I never came right out and said, “These are the four most important things I’m looking for. Oh, and this is the order.”

However, in the job posting, I put the following. “Our CEO is an expert at SEO and he’s ready to train an eager website specialist.” (This was actually the first line of the posting. That typically is a big clue.) I also put a list of required skills including Google Pagespeed Incites, Google My Business, and Rich Text Format/Schema.

Most people look at the list of requirements and think, “Oh, I got that one. I’m okay at that one.” Etc. They never stop to ask themselves, “Hhhmm? Why is that one on the list? And why is that one at the top of the list?” These requirements are huge clues as to the criteria that the decision-maker is going to use to make the hiring decision.

In fact, if they give you a list like this, by all means, use that list to update your resume. With that list, a candidate can go to his or her job experience and highlight their expertise in those areas. For instance, if any candidate had put something like the following would have been hired immediately:

“At XYZ company, I led a team that modernized our website’s WordPress theme. Even though we added stunning pictures and video, we were able to almost double the Google Page Speed percentage. We also hand-coded each page to make sure that the Rich Text showed up in search engine results.”

The point is that the interviewer will often give you clues in their job posting.

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