Скачать или смотреть The AI Episode with Corey Johnson of Mountain Heating and Cooling - Duchess of Ductless

Join me! The Duchess of Ductless, Michelle LaFrance and my client Corey Johnson of Mountain Heating & Cooling for our AI success story.
https://ductlessdirectory.com/

This "Duchess of Ductless" YouTube video transcript *explores the significant shift in online marketing due to Google's AI Overview feature**. This new development prioritizes **off-site marketing and diversified digital assets* over sole reliance on traditional websites, which are now being pushed further down search results. The speaker emphasizes the *importance of creating a robust online footprint* through elements like press releases, case studies, videos, and specialized directories to **secure prominent placement in AI Overviews and differentiate businesses**. Through a case study with a contractor, the video **demonstrates how this multi-faceted approach leads to increased visibility and better customer engagement**, ultimately improving business outcomes in the evolving digital landscape.

The video discusses the *Google AI Overview* and its impact on digital marketing, particularly for contractors. Historically, a strong website with good SEO was sufficient for marketing. However, the AI Overview, which began appearing in mid-May and is now rolling out across all markets by late June, has changed this landscape.

Key aspects of the Google AI Overview:
It appears at the **top of search results**, occupying the "primo spot".
Google scrapes content from the first page of search results to generate the overview.
It typically *chooses three contractors* for the overview, similar to the three paid ads and three map listings. Examples shown include Ductless Dudes, Jaros, and Tom Drexler.
This new feature is "freaking contractors out" because it **pushes traditional websites further down the search page**.
The AI overview is **growing in size**, sometimes "encroaching and taking up so much space".

The central message of the video is the need for *adapting marketing strategies away from sole reliance on a website**. While a good website is still necessary, it was "never intended to be the only marketing asset". The recommended approach is **off-site marketing* or diversifying one's online footprint.

Examples of off-site marketing assets discussed:
*Press releases* for "trophy projects" or case studies, which Google can pick up.
**YouTube channels and videos**, which Google "loves" and can outrank map listings. The speaker's company invested in a YouTube channel ("the Ductless Directory") starting in 2016 for this purpose.
**Directories**, such as the "Ductless Directory" created by the speaker, to help contractors get found off their own websites.
**Featured articles and blog posts**.
*Social media pages* like Facebook.

Corey Johnson, a "Ductless All-Star" contractor, shares his experience. Initially skeptical of marketing, his company's website was "flagging". After implementing these diverse marketing strategies, including video creation, they saw immediate results. Their videos "owned the video platform for Boseman," where previously no local videos ranked. This diversification led to *Mitsubishi projects becoming 90% of their workload* and helped them reclaim their position as a leading "white glove" company, attracting lower-maintenance customers. Corey emphasizes that this diversity of content, beyond just the website, helps them differentiate themselves to customers and close more business. For instance, customers call specifically asking about their "high altitude duct guy" expertise, making sales pitches easier.
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