Скачать или смотреть The 6 Secret Formulas Behind Every Award-Winning Ad | 1999 Israeli Study Explained

In 1999, a group of Israeli researchers at the Hebrew University of Jerusalem made one of the most groundbreaking discoveries in advertising history.
They analyzed 200 award-winning ads and compared them with 200 ordinary ones—and what they found changed creativity forever. Nearly 89% of the world’s most successful ads followed just six hidden formulas.
These weren’t random tricks or marketing luck. They were repeatable, teachable creative templates that shaped some of the most iconic campaigns of all time—from Happydent’s glowing smile to Pepsi’s Halloween ad, from Coca-Cola’s “Hug Me” vending machine to Volkswagen’s Piano Stairs.

In this video, we break down all six secret formulas that define the world’s best ads:
Extreme Consequence – exaggerating the product’s results to create emotional impact.
Extreme Situation – placing the product in absurd or challenging contexts to prove its strength.
Pictorial Analogy – merging visuals to create clever, memorable metaphors.
Competition – using rivals or contrasts to dramatize superiority.
Interactive Experiment – transforming passive viewers into active participants.
Dimensionality Alteration – bending time, form, or scale to surprise the audience.

What makes these formulas timeless is that they all play on human psychology—curiosity, recognition, humor, and emotion. Once you understand them, you’ll start seeing the patterns behind every viral ad, meme, and campaign.

This is the science of creativity, proven by data, tested in classrooms, and applied by the world’s top agencies.
Watch till the end to learn how you can use these templates to create ads that don’t just sell—they stick.
Based on the 1999 Israeli research by Goldenberg, Mazursky, and Solomon at the Hebrew University of Jerusalem.