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Stop Wasting Your Church's Money: A Strategic Approach to Church Advertising Budgets

Episode Description

Join Bart Blair and Jason Hamrock as they dive deep into church marketing budget planning for 2026.In this comprehensive episode, discover the essential strategies every church communicationsdirector needs to know when planning their annual marketing and communications budget. From thecritical 3-5% spending rule to evaluating past campaign effectiveness, this episode providesactionable insights for maximizing your church's outreach dollars.


Key Topics Covered

Budget Planning Fundamentals
How to determine your available marketing budget
Understanding the difference between regular budget and special project funding
The importance of spending your full allocated budget
Strategic budget allocation between internal and external marketing

The 3-5% Marketing Rule
Why churches should spend 3-5% of their total budget on external marketing
Comparing church marketing to small business marketing strategies
Understanding the unique advantages churches have: congregation word-of-mouth and the HolySpirit

Measuring Marketing Effectiveness
Evaluating past year's marketing campaigns and ROI
The importance of quantifiable results in digital marketing
Why you shouldn't spend money on campaigns you can't measure
Tools and strategies for tracking marketing success

Digital vs. Traditional Marketing
Advantages of digital marketing for measurement and tracking
How to make traditional marketing (mailers, billboards) more trackable
Using QR codes and unique URLs for better campaign attribution
The power of evergreen digital advertising campaigns

Landing Page Optimization
Why landing pages are more important than ad quality
Common mistakes churches make with landing pages
Creating compelling landing pages that convert visitors
A/B testing strategies for church marketing

Timestamps
00:25 - Introduction and podcast updates
04:09 - Church Communications Conference announcement
10:48 - Church budget planning fundamentals
13:16 - Evaluating past marketing effectiveness
22:11 - The 3-5% marketing budget rule
25:14 - Digital marketing measurement strategies
28:16 - Landing page optimization tips
31:19 - Touch points and long-term marketing strategy
34:13 - Budget hacks and creative funding strategies

Key Takeaways
Evaluate Before You Plan: Review the past 12-24 months of marketing efforts before planningyour next budget
Measure Everything: If you can't measure a marketing campaign's effectiveness, reconsiderspending money on it
Follow the 3-5% Rule: Churches should allocate 3-5% of their total budget to external marketing
Prioritize External Over Internal: Spend more on reaching new people than communicating withexisting members
Landing Pages Matter Most: The quality of your landing page determines campaign successmore than ad creative
Think Long-Term: Marketing effectiveness requires 12+ touchpoints in the church context
Use Creative Funding: Pull marketing dollars from event budgets (Christmas, Easter, VBS) to supplement campaigns

Resources Mentioned
SEO 101 for Church Leaders -    • SEO 101 for Church Leaders | Jason Collier  

Upcoming Events
Church Communications Conference: September 17-19, 2025, Chicago
https://churchcommunications.com/comc...

Church Comms Roadshow - https://churchcommunications.com/trav...


Tools and Platforms

Meta (Facebook/Instagram) Ads
Google Ads
Trackable QR codes
Hidden landing pages for A/B testing
Missional Marketing dashboards and reporting tools

Communities

Church Communications Facebook Group
  / 1ytgkax6ye  

Church Communications website
www.churchcommunications.com

Expert Insights

Jason Hamrock shares his experience as a former church communications director, revealing budgetmanagement strategies and the critical mistake of underspending your allocated budget.

Bart Blair provides pastoral perspective on marketing budgets in church plants and establishedchurches, emphasizing the importance of measuring ROI and strategic spending.

Upcoming Episode Preview

Don't miss the upcoming interview with Jason Collier, Senior Developer at Missional Marketing,discussing how AI is changing the SEO landscape for churches. This episode will be essential foranyone managing church websites and digital presence.

Free Consultation Offer

Missional Marketing is offering free 30-minute budget planning consultations for churches preparingtheir 2026 marketing budgets. Visit missionalmarketing.com to schedule your session with Jason, Bart,or their team.