Master Planning: Position Your Zoo for Success

WDM Architects works through the master planning process to help zoos and cultural institutions create a map for their future success. This includes not only compelling visuals and architectural renderings to share with potential donors and other key stakeholders, but is backed with a comprehensive business strategy, phasing plan and projected potential impact on revenue and attendance. In this video, WDM firm principals Matt Schindler, Scott Ramser and Andrew Jordan share their know-how and processes in creating this important business tool. Hear from the client-side of master planning from David Walsh of Zoo Advisors, Noberto Castro, President and CEO of Phoenix Zoo and Mary Ann Colley, Vice President of Science and Conservation at Butterfly Pavilion, the only AZA-accredited Insect Zoo in the United States.