Скачать или смотреть How to get good results in rising Advertising Cost in Digital, Consultant Gaurav Agarwal - Imapro.in

Hi guys, so there is a question floating around that with the rising advertisement cost on Facebook and Google. How can someone survive in the coming digital advertisement an era? So like see everyone is coming to the digital advertising spectrum because newspapers and televisions the viewership is going down and Facebook Instagram and Google which is holding like 93 percent of the traffic.

And the advertisement price of digital is rising and because the competitors are increasing, the bids are increasing so the cost is increasing and it will increase a lot more. So, how can you compete and how can you survive in that particular

Spectrum. So there is one classical thing that was successful in olden times also and it is successful now also that is your data like say if even if you are a small business and you are surviving from past one year, you must be having some data like say would be having 200 customers 300 customers for which you must be having emails phone numbers, whatever, even if you will go to your contact list in the phone, you will be having 500 numbers.

say 50% i.e. say fifty people or a hundred people our customers over there. So what you can do is you can create a custom audience from that data and you have to expand upon that custom audience. So what Facebook and Google do they take that data and they match that behavior with other people and then they create a look-alike audience.
So what do you have to do is Step One is, You have to upload that data inside the Facebook.

So Facebook ad manager platform gives you a facility where you can upload the phone numbers or email. The data is encrypted. It is a hundred percent secure so they won't be knowing exactly the numbers but they will match that data with their database and they will create a small audience and then when you will create any add any campaign or something that will start to come upon their timelines on your customer timelines. And then from there, there is a feature by which you can create a look-alike audience from 1% to 10% So like say you had a date of thousand customers you uploaded and there was the audience which was created. So somewhere around 500 people. So if you will create the that if you'll increase that particular look like

Like to 10%, it could be it could go to like five 5000 or somewhere like that. So that is something which is in control of Facebook. But that gives you quite decent results. And once you have started advertising on Facebook and Instagram and people have started seeing your ads, you can retarget using the Google display Zone Google AdWords and eventually once it picks up.

Like you have to do this kind of experiment for a month or so so that you get Optimum data because Facebook and Google algorithms are also learning and once they learn and they become conversion-friendly and you have optimized your ads for conversion. You will gradually understand and gradually you will optimize and you will get results.

So basically this is a very small and very effective technique where advertisement cost can be Be kept to a minimum because you will be taking a very small spectrum of customers which you know, relating to the behavior of your current customers.

So this was the tip try it and try it on multiple campaigns five to six campaigns see the results, and if you have any queries or questions regarding that, please put it in the comment box, and I'll be happy to answer it. Thank you.