Texas Tech Football: The Brand - Season 1, Episode 1 | 2022

A New Era | Ep 1

New year, new coach, new foundation. The Red Raiders get ready to kick off their fall training camp and enter a new era for The Brand.

THE BRAND is an original, four-part docuseries providing Red Raider fans an authentic, all-access look inside the 2022-23 football program under the direction of Head Coach Joey McGuire. The four episodes will provide a unique perspective into Red Raider Football training camp and feature extensive interviews from student-athletes, McGuire and other coaches. THE BRAND will unveil new all-access content behind the program, anchored by August football practices as the series’ backdrop.

THE BRAND: Season 2, Episode 1 will debut on Friday, Aug. 12 on TexasTech.com, mobile app and official Texas Tech Athletics social channels. The following three episodes will go live on the subsequent Fridays. The final episode in Season 2 will be out on Friday, Sep. 2, the day before Texas Tech welcomes Murray State to Jones AT&T Stadium for its home opener.

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