APAC Beyond Cookies Webinar

Описание к видео APAC Beyond Cookies Webinar

Many agencies and clients have been asking us about the cookieless change: what working solutions we could recommend, what our strategy is, and so on. Therefore RTB House recorded this webinar organized for high-level agency and brands to answer those questions.

Jakub Ratajczak, RTB House Managing Director in APAC, is describing the latest landscape, discusses the business implications of the changes ahead, and recommends paths that will have the strongest impact on revenue.

RTB House has been an active member of the W3C group, responsible for defining the future without cookies, working closely with Google on the Privacy Sandbox. Our propositions were the first accepted by Google and were added to the project in an almost unchanged form.

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