Скачать или смотреть Clean Data, Clear Decisions: Building the Foundation for Customer Insight

Messy data is killing your marketing decisions, and clean data is the fix.

In this panel, Aziz Vahora, Senior Director of Data Engineering at Poshmark, and Rohit Nathany, Chief Digital Officer at Mejuri, reveal how marketing data cleaning transforms fragmented and misleading information into actionable customer insights.

Learn why clean data is the foundation for effective personalization, faster pivots, and greater team trust. The speakers also delve into why overlooking data cleaning can make your best marketing channels appear to be failing.

You’ll hear real-life examples of uncovering hidden performance, breaking down data silos, and building a data-driven culture across engineering, product, and marketing teams.

You’ll Learn in This Video:

✅Why marketing teams must prioritize data cleaning before AI or automation
✅How clean data unlocked the truth about Poshmark’s most cost-effective channel
✅Strategies for connecting siloed marketing, product, and offline data
✅How Mejuri shifts from ‘local wins’ to ‘global optimization’ with unified data
✅Frameworks for setting company-wide KPIs tied to clean data

#datacleaning #cleandata #customerengagement #marketingstrategy #poshmark #mejuri

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Chapters:
00:00 Introduction: Clean Data as the Foundation for Customer Insights
03:05 Why is Data Cleaning a Non-Negotiable for Marketing Decisions?
04:44 Challenges of Data Silos
07:06 Democratizing Data Across Marketing and Product Teams
08:53 Avoiding Common Data Mistakes
09:59 Holistic Data Analysis for Strategy Shifts
13:17 Contextualizing Data for Better Brand Decisions
16:14 Balancing AI and Human Decision-Making
18:29 Defining Problems Before Implementing AI
22:53 What are Good Data Habits Marketers Can Build?
24:18 Embedding Data Collection in Product Building
26:45 Creating a Data-driven Culture for Marketing Success
28:30 Key Takeaways: Data is Key, Context is King

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