Скачать или смотреть Stop making SEO Difficult

Sure SEO can be complex. Anyone who's even dabbled in it can tell you that. But the worst thing an SEO can do is lose sight of the forest for all the trees. At the end of the day, winning at organic search is a matter of centering yourself in a few key fundamentals. This talk will give you useful frameworks you can use to keep the main thing the main thing."

You will learn:

The heart of SEO can be learned in five minutes. Here's the single most important thing to help prioritize all your SEO activities.
Three useful frameworks to guide your SEO process:
U-R-A: the three fundamental buckets of SEO
BOBS: the key to your keywords
DIGR: the data-based SEO strategy
Mark Traphagen is Vice President of Product Marketing and Training for seoClarity, a leading enterprise SEO platform. His previous careers as a salesman and teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 16 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, SEO, influencer relationships, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.