Sweetening the Zambian honey brand

Описание к видео Sweetening the Zambian honey brand

Honey producers in Zambia are improving branding and marketing of their products.

As part of a two-day workshop led by the International Trade Centre in Lusaka, a group of 12 small and medium-sized enterprises learned branding best practices and visited local retail stores, using the newly gained knowledge to map out individualized marketing strategies and next steps.

This workshop falls under ITC's Promoting Intraregional Trade in Eastern Africa project. To learn more, visit the website: http://www.intracen.org/itc/project/P...

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