Скачать или смотреть Meet an Indie Agency: Noble People

Noble People isn’t your typical media agency, and that’s exactly how they like it. Founded by media pros who cut their teeth inside some of the world’s most creative agencies—Fallon, Wieden+Kennedy, Crispin Porter + Bogusky—they’ve built something that defies the usual media agency mold.

Sitting in their West Village office, Lindsay Lustberg and Barry Dan unpacked what makes their agency different: they think like creatives, not just media planners. They’re obsessed with comms strategy, crafting bold, original media ideas, and pushing for radical transparency in an industry that often thrives on hidden deals and rigid structures. Noble People moves fast, breaks convention, and truly aligns with their clients’ goals—whether that’s a disruptive startup or a legacy brand looking for fresh thinking.