How to Balance Big Ideas with Real Products

In this discussion, Mike and Benjy explore the key differences between B2B and B2C business models, focusing on the challenges of customization in B2B and the critical role of data-driven decision-making.

They also discuss the strategic advantages of starting with a B2C model before transitioning to B2B, along with the growing potential of the prosumer market. The conversation highlights the importance of understanding customer problems, building scalable and sustainable businesses, and leveraging data for growth.

Key strategies for audience acquisition and engagement in B2C tech ventures, such as Q&A marketing, SEO, and organic social media, are explored. The discussion also addresses the complexities of shifting from a B2C to a B2B2C model, emphasizing the need for alignment in marketplace dynamics.

Lastly, the role of a CPTO (Chief Product and Technology Officer) is examined, with a focus on strategic decision-making and balancing product and technology.

▬▬▬▬▬ Content of The Video ▬▬▬▬▬▬▬▬
00:00 - Introduction and Building Anticipation
06:24 - Differences Between B2B and B2C
08:45 - Customization Challenges in B2B
13:00 - Data-Driven Decision-Making in B2C
23:59 - Starting with B2C and Evolving into B2B
31:02 - Exploring the Prosumer Space
32:29 - Acquiring and Engaging an Audience
34:27 - Building Anticipation and Leveraging Foundational Audiences
37:44 - Social Media Strategies for Audience Growth
43:18 - Navigating the Complexities of a B2B2C Business Model
57:13 - The Role of a CPTO in Balancing Product and Technology
01:03:04 - The Key Factor for Tech Venture Growth

▬▬▬▬▬▬ About The Guest ▬▬▬▬▬▬▬▬▬▬▬
► LinkedIn: linkedin.com/in/benjy-meyer-product-tech-scaleups
► Website: venuescanner.com
► Website: commonplace.is

▬▬▬▬▬ Subscribe, Rate & Engage ▬▬▬▬▬▬▬▬▬▬▬▬
Welcome to Mastering Tech Growth, your ultimate resource for strategies, challenges, and successes in scaling tech-driven ventures. Dive deep into the dynamic world of technology businesses as we uncover the secrets behind successful growth trajectories. Each episode features candid conversations with founders and industry experts, offering invaluable insights, proven tactics, and real-life stories. Whether you're a budding entrepreneur or a seasoned professional, discover the essential roadmap to navigate the complexities of scaling in the ever-evolving tech landscape. Join us and master the art of tech growth!

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#technology #product #CPO #CTO #Leadership #productmanagement #autonomy #businessintelligence #podcast #B2C #B2B #prosumer