I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with 3M+ subscribers. Thanks to Uscreen for sponsoring: https://bit.ly/3wmTXyR. And thanks to Riverside for sponsoring. Try free with link: https://creators.riverside.fm/Jon (use code "JON15" for 15% off)
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After 5 years as a journalist at @Vox , @CleoAbram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with @NASA @mkbhd and @BostonDynamics. The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.
Thank you to Firebrand Media for filming this episode and VidSummit for providing the space.
Credit to David Mora's video "Why every Johnny Harris video goes viral" for inspiring the title of this video.
Previous title: The Art of Quitting Your Job to be a YouTuber (Cleo Abram Interview)
0:00 - 0:33 Who is Cleo Abram?
0:33 - 5:46 Leaving Vox to Start YT Channel
5:46 - 7:28 Cleo's first sponsorships
7:28 - 9:38 Hiring a team
9:38 - 11:56 Cleo’s 4-Step Video Process
11:56 - 16:18 Step 1: Pitch
16:18 - 20:47 What Are Key Visuals?
20:47 - 22:17 Step 2: Info Doc
22:17 - 23:56 Step 3: Outline
23:56 - 27:53 Step 4: Script
27:53 - 32:52 Lessons From Vox
31:15 - 35:43 Breaking Through Your Niche
35:43 - 44:16 Cleo’s Cold Email To NASA
44:16 - 48:48 How Do YouTubers Be Better Journalists?
48:48 - 51:04 Short Form Process
51:05 - 53:52 Future of YouTube
#Cleoabram #mkbhd #Hugeiftrue #Vox #NASA #YouTube #Creator #formula1 #elonmusk #journalism #technology #simonegiertz #marquesbrownlee #bostondynamics #applevisionpro #interview
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ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
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