How Dolby is measuring human emotions to hack Hollywood

In our second, Emmy-nominated episode of Next Level, Lauren Goode goes inside Dolby’s little-known biophysical labs, where the company has been embarking on a five-year project to track people’s emotional responses as they watch movies and TV shows. They’re using a variety of biosensors to track this, as well as displays that are so bright, the human body could interpret digital flames as a real fire.

Host: Lauren Goode
Director: Tyler Pina
Camera: Vjeran Pavic
Sound recording: Paul Dorough
Executive Producers: Nilay Patel, Tre Shallowhorn
Producers: Lauren Goode, Sophie Erickson
Supervising Director: Tom Connors
Art Director: William Joel
Motion Graphics: Alex Parkin, Garret Beard
Sound Design: Andrew Marino
Director of Audience Development: Ruben Salvadori
Social Media Manager: Mariya Abdulkaf

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