Скачать или смотреть How Rare Rabbit Is Competing With Brands Like Zara and H&M

In this episode, we sit down with Akshika Poddar, Co-Founder of The House of Rare, to explore what it takes to build a premium fashion brand in India's evolving market.

The House of Rare is a fashion house that creates sophisticated, contemporary designs for the modern Indian consumer, blending traditional craftsmanship with global aesthetics through their flagship brand Rare Rabbit.

From the founding vision behind Rareism to navigating the complexities of fundraising and path to profitability, Akshika shares the real story of scaling a premium fashion business in India.

She talks about:

The core idea and philosophy behind launching Rareism
Raising capital and building towards sustainable profitability
Key lessons learned while scaling operations and team
The unique challenges of establishing a premium fashion brand in India
How to balance luxury positioning with market realities

Follow us:
  / mesa.school  
  / mesaschoolug  
  / mesa-school-of-business  

Chapters
00:00 - Introduction
00:43 - Family History
02:02 - Where did the idea of Rareism come from?
03:19 - Where does most of the sales come from?
04:03 - Why is an omnichannel important for every brand?
05:46 - Why did House of Rare raise capital?
09:12 - Does focus on profitability reduce after raising captial?
09:50 - House of Rare being compared with Zara and H&M
11:18 - Store Design Tips
14:01 - How has House of Rare cracked premium positioning
16:28 - What is the next big innovation in AI?
20:15 - Book recommendations for founders
21:22 - What is one mistake that young founders make?