365. Authoritarian Theory I Normative Theories I Four Theories of Press I Media Theories

Описание к видео 365. Authoritarian Theory I Normative Theories I Four Theories of Press I Media Theories

Mass Media work differently in different Systems. Every country has its own Political, Economic, Social, Cultural system and working of Press is largely affected by this system. Normative Theories were developed in 1956 by F.S. Siebert, Theodore Paterson and Wilbur Schramm in their book ‘Four Theories of Press’. These theories are also called ‘Western Theories of Mass Media’. In this video Authoritarian Media Theory is explained in detail with appropriate examples.
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