How Tata Acquired Caratlane For ₹4600 CR | Founder Reveals The Story

In this Fireside Chat, we bring you a fascinating conversation with Mithun Sacheti, the visionary Founder of Caratlane, India's leading online jewellery brand. Join us as Mithun takes us through his entrepreneurial journey, from the inception of CaratLane to its rise as a trailblazer in the Indian jewellery market.

Dive into the strategies and innovations that powered Caratlane's growth, including how Mithun leveraged technology and data to revolutionise the jewellery shopping experience. Learn about the challenges faced in building trust in online jewellery retail, and his unique hiring philosophy that built the Caratlane team to what it is today.

This Fireside Chat is packed with insights for anyone interested in the D2C space, particularly in how to build a brand that resonates with consumers and stands the test of time. Mithun also shares his approach to customer-centric product development and how CaratLane became a ₹4,600 crore brand before being acquired by TATA.

Don't miss this episode if you're looking to gain valuable lessons on entrepreneurship, brand building, and the power of persistence. Stay tuned for more such inspiring conversations, only at Mesa School of Business!

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00:00 Caratlane Today
02:19 The Start of the Caratlane Journey
06:36 The Titan Acquisition
10:00 The Rakesh Jhunjhunwala Factor
16:25 Winning Interview Traits
21:42 Advice for Aspiring Founders