What Went Wrong with MAC Cosmetics

What went wrong with MAC Cosmetics

From its humble beginnings in a Toronto department store to its recent status as a global powerhouse, MAC has always been at the forefront of the industry. Its innovative products, bold campaigns, and commitment to inclusivity made it a favorite among makeup artists, celebrities, and consumers. However, the brand's reluctance to embrace change and controversies surrounding its marketing strategies led to declining consumer trust and relevance.

Today, MAC Cosmetics stands at a crossroads, facing the consequences of its past missteps. So, what went wrong? And can this once-revered beauty giant reinvent itself and reclaim its former glory, or will it continue fading into obscurity?


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