How HotelTonight works: selling expiring rooms as a business

In 2012, only a year after its launch, the mobile booking app HotelTonight was downloaded 3.7 million times. Right from the start, HotelTonight made itself dramatically different from its competitors: mobile only, this-night-reservations only, and low prices. To embark on this radical shift in hotel distribution business model, HotelTonight had to find loopholes in the way the industry worked and apply some additional trickery. But even that didn’t save the business from the approaching financial failure.


Sources:
• Research on HotelTonight pricing: https://www.researchgate.net/publicat...
• Customer reviews: https://www.tripadvisor.com/ShowTopic...
• Rate parity overview: http://www.hotelnewsnow.com/Articles/...


To learn more about hotel channel managers check our article:
https://www.altexsoft.com/blog/travel...


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Music in video:
• Call to Adventure - Comedy by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...)
Source: http://incompetech.com/music/royalty-...
Artist: http://incompetech.com/
• Iron Horse - Silent Film Dark by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...)
Source: http://incompetech.com/music/royalty-...
Artist: http://incompetech.com/


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