Скачать или смотреть The Importance of Research and Data 📊 in Esports 🎮

Nicole Pike spent 13 years at Nielsen building and moving its games and esports divisions forward. Nicole recently joined YouGov as their sector head for esports and gaming. In this weeks episode, Nicole talks about her career, the importance of data and research in a young industry like esports, and about her future plans. Both also talk about how brands can authentically work with the industry and what people should know before engaging with the space.

⏱ Timestamps
00:00 - Nicole's career
4:15 - Her job at YouGov
09:22 - What's a gamer and where do you draw the lines?
12:45 - What do people need to know about gaming?
14:40 - Where does your work stop?
19:45 - The esports audience - are brands afraid of the vocal audience?
25:35 - Measuring titles, engagements
33:00 - Brands, language and numbers

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🎙️ Podcast: https://open.spotify.com/show/6XAyVJa...
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