Cost Plus Pricing | What is Cost Plus Pricing?

Have you ever wondered how businesses set a price for their product or service?

Cost plus pricing is one is a pricing strategy used by businesses to set a selling price for their product.

Cost-plus pricing is a pricing strategy used by businesses to determine the selling price of a product or service. It is when a business either purchases or manufactures a product for a certain cost and then adds on the profit margin it wants to make. The cost of the product plus the profit margin equals the selling price.

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00:00 What is cost plus pricing?
00:59 How Apple uses cost plus pricing
01:36 Advantages of cost plus pricing
02:10 Limitations of cost plus pricing

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