The REcolorado Acquisition: A Red Pill Moment for Brokers

The recent acquisition of REcolorado by private equity firm GI Partners has sent shockwaves through the real estate industry. In this episode, Rob and Greg discuss the history of MLS privatization and the tensions between associations and MLSs. They shine a light on the lack of member control and power dynamics within the industry, exposing important truths about data ownership.

This is a red pill moment for brokers and agents as they realize the potential risks and benefits of private equity ownership of MLSs. The duo also discuss the trend of decoupling and its potential impact on the MLS and realtor associations. Are realtor associations truly serving brokers and agents in their local communities? Is it time for them to consider their value proposition and even potentially sell off their MLS?

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This podcast is produced by Two Brothers Creative 2024.