Скачать или смотреть REDEFINING THE NORM – Authentic Marketing Strategies for Law Firms

How can law firms break away from the clichés of legal marketing and connect more authentically with potential clients? Join us as we uncover the secrets with Ariel, a marketing expert from a non-traditional law firm. She shares her wisdom on avoiding legal jargon, making messaging relatable, and tackling the misconceptions about lawyers in both personal injury and corporate law. Get ready to rethink those cringe-worthy ambulance chaser ads and discover how creativity and authenticity can transform legal marketing.

Building trust is paramount in the legal profession, and Ariel offers a compelling blueprint for achieving it through personalized marketing. We unravel the importance of clear communication, humanizing client interactions, and the strategic advantage of embracing niche practices. Discover how her firm stands out by guiding clients with honesty, even when cases aren't a perfect fit, and how these approaches foster a brand that resonates across diverse audiences.

In our final segments, we dive into the essence of personal branding and client engagement. Ariel's anecdotes shed light on the power of direct attorney communication and the balance between authenticity and the risk of offending potential clients. We'll also explore the impact of client testimonials and word-of-mouth endorsements in building a formidable reputation. This episode is brimming with actionable insights for anyone passionate about legal marketing or aiming to understand the unique challenges faced by law firms. Don’t miss out on these strategies to elevate your firm's marketing game!

My guests on this episode:
Jeff Nischwitz
Partner & Director of Business DevelopmentPartner & Director of Business Development - Bochner PLLC

Truth Time ... leadership is difficult and filled with many inner personal challenges. These challenges take a toll on the leader's daily life and business growth. These challenges include stress, issues with life balance including relationships and family, uncertainty, blind spots and the absence of a growth path for the business.
On top of all of this heavy weight of leadership comes COVID, which has disrupted businesses and left leaders searching for new tools to help them navigate these new times.
Sound familiar? I support leaders with solutions that help you ....
*Grow your confidence
*Gain clarity on your blindspots and the solutions
*Create a growth path for your business
*Learn new leadership tools for new times
*Create more life balance
*Build trust and better engage your team
*Make more of a difference

Ariel Tilayoff
Marketing Director at Demesmin and Dover Law Firm
A professional writing graduate from Florida Atlantic University with a degree in English (concentration in writing and rhetoric) and a minor in Social Media Marketing. Interned and gained skills in Social Media Marketing, Grant Writing, Proposal Creation, SEO Best Practices, Creating Marketing Plans and Branded Content. A fast-learning and innovative individual who brings all skills to the workplace.


0:00 - Marketing for Law Firms
7:52 - Building Trust Through Personalized Legal Marketing
16:05 - Personalizing Branding for Law Firm Clients
26:37 - Business Owners and Authenticity in Content
37:05 - Importance of Testimonials in Marketing