Set Up TikTok Events with GTM

Are you running TikTok Ads? In this case, you should also measure your advertising efforts in order to understand which ads generate the most conversions and thus bring your marketing strategy to the next level. Be at the top of your game, setting up TikTok event tracking for deeper business insights. Sofiia will show you how to configure it in an easy way using Google Tag Manager so that you could stay ahead of the competition and drive more engagement and sales. Don't miss out on the power of TikTok event tracking - start measuring today!

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🔗 Links:

TikTok Documentation: https://bit.ly/tiktokeventdoc
TikTok Pixel Helper: https://bit.ly/tiktokpixelhelper
Google Tag Manager Course for Beginners: https://bit.ly/gtmfullcourse

Are you a reader more than a video person? Check this out 👉https://measureschool.com/tiktok-even...

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OUTLINE
00:00 - Introduction
00:29 - Setup Requirements
01:12 - Configuration in TikTok Ads Manager
01:50 - Create Your TikTok Pixel
03:12 - Install Your TikTok Pixel via GTM
03:54 - Create TikTok Events
04:44 - Configure GTM Variables
05:05 - Create a Trigger
07:21 - Add a Template to Your Workspace
07:43 - Create a Tag
08:58 - Test Your Implementation