JIMMY PRINCE: THE PRINCE OF MERMAID AVENUE

PRINCE OF MERMAID AVENUE A film by Charles Denson
Winner: Best Documentary 2009, Coney Island Film Festival. Jimmy Prince was the last link to what Mermaid Avenue meant to Coney Island in the “good old days.” The Avenue was once a bustling street of family-run mom-and-pop stores. Each block had bakeries, luncheonettes, five-and-dimes, clothing and shoe stores, furniture stores, delis, and butchers. It was a tight-knit community.

The city’s urban renewal plan of the 1960s called for the demolition of the entire West End, including Mermaid Avenue, and few businesses survived the development onslaught. Jimmy Prince transformed his Major Meat Market into the soul of an earlier era, a cordial oasis of tradition and hope, a throwback to what Coney Island was and what many dreamed it could be again one day. Prince worked at Major’s for sixty years, seven days a week, twelve hours a day, and formed a unique relationship with a community that hungered for respect.

When he finally faced retirement, the decision to close the store dragged on for over a year. He dreaded making a formal announcement about the store’s closing, but his friends could sense it was coming. His loyal customers expressed their love for him and their fear for a future without him. This film documents Jimmy’s decision to retire and the painful process of leaving the Coney Island community that he loved and supported for so many years.