Скачать или смотреть Friends & Enemies Podcast | Episode 4: Culture, Retail & Growth

Welcome back to the Friends & Enemies Podcast.

In today’s episode, Shane and David sit down for an honest, behind-the-scenes conversation about what it really takes to build and grow a brand — without losing the culture that got you there in the first place.

We dive into:
• What “culture” actually means inside a growing company
• Why alignment matters at every level — team, partners, and retail
• The role GNC and Vitamin Shoppe play in expanding your message
• Why growth isn’t just about distribution, but about finding the right customer
• The real differences between a GNC shopper and a Vitamin Shoppe shopper
• How brands can speak to both audiences without watering themselves down

This episode isn’t about hype or shortcuts — it’s about longevity, trust, and building something that lasts.

If you’re a brand owner, retailer, entrepreneur, or someone who cares about doing business the right way, this conversation is for you.

👇 Drop a comment with your thoughts, subscribe for future episodes, and let us know what topics you want us to cover next.