Скачать или смотреть How Do You Measure Intangible Sports Brand Financial Value?

Ever wondered how to put a price tag on the unquantifiable power of a sports brand? This video dives into the complex world of assessing the financial worth of intangible assets in sports.

Discover the key methods and considerations for valuing sports brands:
► Understanding the components of brand equity, including fan loyalty, historical success, and cultural impact.
► Exploring financial models and metrics used to estimate the monetary value of a brand's reputation and recognition.
► Identifying the challenges and nuances in quantifying assets like stadium naming rights, merchandise appeal, and media rights.
► Learning how perceived value and market position contribute significantly to a sports brand's overall financial health.


#SportsBrandValue, #SportsBusiness, #IntangibleAssets, #BrandEquity, #SportsFinance, #BusinessInSports