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Welcome to The Pulse of Marketing, your weekly Marketing Monday vibe where we keep it real, practical, and purpose-driven. In this week’s episode, “Why 2025 Entrepreneurs Must Learn the Marketing Game,” Coach LJ breaks down the art and mindset of selling with integrity, not manipulation. You’ll learn how to play the game strategically while preserving your integrity. Whether you’re building a business, launching a side hustle, or leading a team, this episode will help you sell smarter, not harder.

💡 Remember: You don’t have to know how to sell, but you do have to know how to market.

In Episode 32: Why 2025 Entrepreneurs Must Learn the Marketing Game, you’ll learn how to stay authentic, resilient, and data-driven, even when the pressure is on. Coach LJ combines real-life experiences, research-based strategies, and practical game plans to help you thrive in today’s competitive market without sacrificing your humanity.

⏱️ What You Will Learn:
Kick off with real talk about why marketing and sales are misunderstood, and how reframing them as a game changes everything.
Learn how to master the marketing game through authenticity, strategy, and self-awareness, not manipulation.
Coach LJ shares his personal 3SW formula for bouncing back from rejection and staying in the game.
Discover how tracking the right metrics can enhance your marketing consistency and drive long-term results.
When fatigue strikes, this section provides you with tools and truths to recharge, reframe, and refocus your energy.
Learn why the best marketers don’t sell, they serve. And how mastering the “long game” of trust pays off big time.

Timestamps:
0:00 – Intro
0:26 – Marketing and Sales Is a Game, And It Is Essential to Master It Without Being Pushy or Fake
4:26 – How to Train Your Mindset Muscle: The 3SW Philosophy (Some Will, Some Won’t, So What, Next)
16:40 – How to Use Data Like a Hustler: Stats Don’t Lie
28:05 – How to Keep Going When You Feel Like Quitting
37:12 – How Playing This Marketing and Sales Game Can Build Lifelong Trust

What’s one area of your business where you’ve been playing not to lose instead of playing to win? Drop your answer in the comments, let’s learn from each other and grow together. 👇🏾

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At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.