What makes Rolex so expensive ?

What makes Rolex watches so expensive? Or why are Rolex watches so expensive? A question that comes to the minds of many. Rolex began when Hans Wilsdorf founded a watch distribution company in London at that time wrist watches were imprecise but Wilsdorf had a dream of making a watch that was not only precise but also elegant. He used small movements manufactured by a watchmaking firm based in Bienne Switzerland he came up with the name Rolex as it was short and was easy to pronounce in any language. If you ask most people around the world to name the finest brand of wristwatch the answer will usually be Rolex. Rolex is one of the world's most loved luxury brands. Worn by everyone from Winston Churchill to James Bond this brand is one of the most recognizable and sought after brands worldwide.The most expensive Rolex sold at auction fetched over 17 million dollars but what makes them so expensive? Is it purely clever branding? Or are there valuable parts inside these watches?

Or is the value of these watches owed to the rich and historic journey of the brand?
In this video we will go through the main reasons behind the Rolex price tag?
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