Скачать или смотреть Email Automation & Drip Campaigns: The Engine Behind Modern Marketing

Learn how top marketers save time, personalize outreach, and boost ROI with email automation and drip campaigns. In this presentation, Dr. Kristy Grayson (Utah Tech University) breaks down how automation tools work, what makes a great drip flow, and how AI is transforming email marketing.

You’ll discover:
What email automation really is — and why it matters
How drip campaigns nurture customer relationships automatically
Real-world flow examples using triggers, delays, and conditional logic
Top email automation platforms used by professionals
Career paths in marketing automation and their earning potential
How AI tools assist with subject lines and message creation

Whether you’re a marketing student, small business owner, or digital marketer, this session gives you practical insights you can apply right away.

📘 Presented in MKTG 3500: Digital Marketing
🎓 Instructor: Dr. Kristy Grayson | kgraysonconsulting.com

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