Скачать или смотреть What is Digital Asset Management (DAM)? Definition, Examples, and Benefits

Digital asset management technology is a system that stores, organizes, searches, manages, and distributes your brand’s digital assets — all in one place. A DAM system helps teams find assets quickly, collaborate efficiently, and maintain brand consistency across channels.

At Canto, DAM software goes beyond storage. Canto extends digital asset management into an intelligent content hub that helps teams move from content chaos to content intelligence — so content is easier to find, reuse, govern, and activate across the entire lifecycle.

In this video, we break down what DAM is, how it works, and why it’s become essential for modern marketing, creative, and brand teams managing more content, more channels, and higher expectations.

What you’ll learn in this video:
What digital asset management (DAM) actually is
The problems DAM is designed to solve
How DAM supports brand consistency and collaboration
Why DAM becomes critical as content volume scales
How DAM fits into modern content workflows

Check out these additional resources to learn how DAM can supercharge your content operations:

Digital Asset Management glossary - https://bit.ly/4a5VtoN
Beginner's Guide to Digital Asset Management - https://bit.ly/4t559sd
Digital Asset Specialist Career Guide - https://bit.ly/4qPgSK6

Chapters
00:00 – Common content challenges DAM software can solve
00:24 – What is a digital asset?
00:48 – What is digital asset management (DAM)?
1:26 – Why DAM matters now more than ever
2:00 – What a DAM system actually does
3:50 – DAM vs. Shared drives
4:45 – Who needs a DAM system?
5:13 – How to choose a DAM
5:35 – Why Canto is the DAM of choice for modern teams

#DigitalAssetManagement #ContentMarketing #MarketingTechnology