Скачать или смотреть What the Heck Is a Business Case (And How Do We Use It)? Chapter 7 Expectations

Healthcare is a business. To get a new product approved in ASCs or Hospitals these days, you need a Clinical Case AND a Business Case. Most vendors we talk to struggle with business cases.

This episode focuses on Voice of Customer and tempering expectations...

How do we format it? How do we organize it? What the heck IS a business case, anyway?

Mark Copeland, The Value Analysis Whisperer, teaches you all of the parts of a Business case, how to organize it and gives an example from a product that was MORE expensive but got it approved quickly!

This course is a Value Analysis must-watch if you or your company struggles to get your new, innovative medical devices approved where your doctor and nurse customers want it.

Perfect for the following audiences:
Doctors
Nurses
Medical Device Sales Reps
Medical Device Sales Leaders
Business Development
Training Departments
CEO/Founders of Small Medical Device Companies.

Want the slides? Email Mark at [email protected]

Want to find out how you can hire Mark to work with YOUR company? Click here:

https://calendly.com/mcope67/what-doe...

⁨@ValueAnalysisExpert⁩