How This Man Is Brewing the $1.6 Billion Coffee Market, Ft. Arman, Co-Founder Sleepy Owl Coffee

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We assume that India is a country that wakes up to tea. So, how has this new-age uber-cool coffee brand, ‘Sleepy Owl Coffee,’ carved out its special place on your kitchen shelves?

We offered Arman Sood, co-founder of Sleepy Owl Coffee, a cup of coffee, and he couldn't refuse.

Sleepy Owl Coffee has awakened some of us from the mundane old-school coffees we have on our kitchen shelves.

India's growth in coffee consumption is outpacing the growth in tea consumption, driven by the younger generation viewing coffee as a symbol of advancement, increased disposable income, and effective marketing by various coffee brands and chains.

Last year, all the coffee companies in India made a revenue of $920 million.

In this GrowthX Inner Circle Episode, Arman talks extensively about everything related to his business - the start, the good, the bad, and the future.

We had an hour-long chat with him, and it turned into a masterclass for founders entering the food and beverage space.

Watch it till the end and drop us a line about what caught your attention in this podcast. And, while you're at it, feel free to throw some names our way for who you'd like to see join us next on the Inner Circle Podcast!

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Timecodes:

0:00 - Intro
1:01 - Why Coffee?
5:21 - How we caught the coffee opportunity
13:09 - Indian Coffee Drinkers
15:54 - Don't make yourself the user
20:15 - Making consumers fall in love the brand
22:42 - How to scale a business in India
28:28 - Tips to build a D2C Brand
32:45 - The Famous April Food Campaign
34:27 - What Is a Great Service?
35:30 - Business Numbers
44:28 - Unit Economics