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Turning a Product Launch into an Experience 💯

Most launches are designed to showcase a product.

But what if a launch could involve the audience, reflect their energy, and make them part of the story?

That’s exactly what we created at the OPPO Launch 2025.

We brought two immersive experiences:

🔴 Thermal Scan turned every attendee into a living canvas. Real-time heatmaps captured cool vibes, hot vibes, and every shade in between; the audience’s energy became the visual spectacle.

⚡ Batak Pro added adrenaline to the atmosphere. Guests tested their reflexes against flashing targets, transforming the stage into an arena of speed and focus.

The impact?
✅ Deeper engagement - the audience didn’t just watch, they participated.

✅ Memorable storytelling - the brand’s message came alive through motion, energy, and interaction.

✅ Lasting recall - participants left with an experience they lived, not just a launch they attended.

At Craftech 360, we believe the new wave of brand launches isn’t about one-way presentations; it’s about interactive experiences in motion. Moments that don’t just capture attention, but create genuine connection.

In collaboration with Laqshya Live Experiences 🤝

Looking to transform your events? Let’s connect - DM us now!

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